I was surprised to see Bushnell on the box that the scope came in. I've used this scope for over 1,000 rounds. The reticle appears to hold zero (I didn't have a rifle vise to verify). The eye relief is very good up to 10x. Greater magnification required some effort to find the sweet spot. Illumination settings have a good range to choose from. I was able to hit a glow stick at night from greater than 250 yards.
Great scope for the price. 
